Consumer Sales & Sampling Activations- 2015
Consumer Sales & Sampling Activations- 2015
Cardbury Richoco/ Hot Chocolate Sampling and Sales activation: Accra (Makola) Kumasi (Kejetia/ Adum)
Task
Cardbury Richoco/ Hot Chocolate Sampling and Sales activation: Accra (Makola) Kumasi (Kejetia/ Adum)
Media Efficiency- Delivering more value for the same investment Driving affinity- placement within relevant context leading to stronger connectivity and engagement Cost improvement- delivering same value for less cost Data optimization- using data as our fuel to strategy